“If you think hiring a professional is expensive wait until you hire an amateur.”
I love this quote! People often think they can design interiors because they have good taste, a big budget or simply a good project, however great design requires a lot more. To achieve greatness, a professional also requires real talent, which is broken down into three areas: Experience, education and intuition.
Experience is key. The more we do, the more mistakes we make and therefore the more problems we solve. With time we are more experienced and efficient and thereby more valuable.
Education. Nothing can beat education because without the foundation everything crumbles. I think the best part of my education was my ability to learn freehand sketching. Nowadays everything is digitised and even though it can be more accurate, it is a process. To have the ability to relate your ideas quickly on paper is powerful and to be able to scale things yourself allows you to develop proportion in a realistic way before it is even built.
Lastly, intuition–you can have the heart and the brains but without the stomach you cannot make it happen. Designers have to be intuitive about how people move and feel within an environment. It is also imperative to understand your client intuitively, to get in their brain and give them what they never thought they wanted.
So there you have it, the 3 must haves to achieve great design. Don't hire amateurs and hire real professionals because in the end it can cost you more. Support real talent!